Tinder doubles straight straight down on its casual nature, as Match invests in relationship-focused Hinge

Tinder never really shaken its reputation among customers being a “hook up” app, in the place of one made for more severe relationship. Now, this indicates Tinder is intending to embrace its status given that standard software for younger users whom aren’t prepared to relax. Based on Match Group CEO Mandy Ginsberg, talking to investors on its Q3 earnings call today, Tinder is getting ready to introduce its first-ever brand name strategy which will market the “single lifestyle” with billboard promotions along with other electronic initiatives.