Inside Tinder Choose: The App You Aren’t Designed To Find Out About

Dissecting the effect associated with the invite-only feature.

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Just a few months ago, news of Tinder’s feature that is invite-only choose, strike radio stations waves. A chateau in the South of France for Cannes Film Festival, a takeover of the newly opened The Curtain in London, and most recently, two weekends at a seaside mid-century modern mansion in Montauk since then, the operation has been hiding in plain sight, popping up with underground events around four corners of the globe: a speakeasy in Austin during SXSW.

An ongoing rotation of live street art, and of course, a pool full to the rim with gold and white swan floats at every turn was an Instagram worthy snap — white tiki tents, flower-laden lawn swings.